Presenting the 2010 Trek lineup. Fantastic, race-winning bikes all shot on black for the 2010 Tour De France. This was our first Trek adventure with Hanson Dodge Creative. Take a look at the new spot we did for this year’s Tour.
Agency: Hanson Dodge Creative
Creative Director: Scott Schwebel
Account Supervisor: Sally Siegel
Producer: Pat Buckley
Director: Ken Kornacki
Concept, Storyboards, Editing, Visual Effects and Composting: Aurum