Matrix – Believe In Better
This was our first project with Johnson Fitness Equipment, an international company based in Wisconsin which specializes in the design, production and marketing of award-winning fitness equipment. We worked closely with their creative team to make a stylized brand video for their flagship line of equipment. We were inspired by Top Gear, and had much client support in bringing this video to life. It debuted at the Nokia Theater in Los Angeles at the 2012 IHRSA Convention.
Concept, Storyboards, Editing and Animation: Aurum